BE THERE is a fictional flight company based in Belgium.
This design was made during a 3 hour brand identity design challenge.
BE stands for 'Belgium' and 'being', THERE stands for 'air' (when there is pronounced you can hear the word 'air') and 'up there'.
The emblem is made out of 3 squares and one circle. The circle forms the dot at the end of 'THERE' to give it more emphasis and forms an arrow with the other squares. The squares on their own form the shape of a plane.
